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5 Ways to Boost Your Small Business with Content Marketing

You may not have heard the term before, but content marketing has become an essential strategy to promote your business in the digital age. According to this article by HubSpot, 93% of marketers say that content marketing is important for their business, and 73% of marketers say that they are making more content now than they did last year. With the entire buzz around content marketing, it can seem like you need to create new ways to use it every week in order to succeed. The truth?

 Whiteboard Animations 

You can make these animations yourself, or you can hire someone to do it for you. If you choose the latter, be sure to have a clear idea of what you want the end product to look like before sending your idea off. This is because some animators might not be able to meet your requirements and will turn down the project; this is why it’s important that you know what you’re looking for ahead of time.

Animated Videos

Animated videos are a great way to educate and inspire your audience. They’re also a good way of telling stories, as they can be more engaging than just words on a page. To create an animated video, you’ll need to hire an animation company or produce it yourself with animation software like Adobe after Effects or iStopmotion for Mac. You can do this by recording the movements frame-by-frame using the Record tool in the Timeline panel. In each frame, change the layer’s opacity and position so that it looks different from the one before it.

New Products

1. Create a product blog – New products are always fun, but you don’t want your customers to feel like they’re the only ones in the know! Make sure you keep them updated with the latest and greatest items on your site. This is also a great way to start building some quality content, you can also find a better social media platform  that will help you rank in Google searches.

2. Share your knowledge – If you have any expert knowledge that may be of interest or benefit to others, why not share it? Guest blogging is an easy way to get your name out there without having to do all the work. 3. Networking – A little networking never hurts anyone, so take advantage of every opportunity you can find! 

Think about what groups and organizations might intersect with your industry’s needs and reach out to see if there are opportunities for presenting at meetings or other events. 4. Give back – You never know what might happen when you give back!


Podcasts are a great way to tell your story, create a community around your brand, and offer valuable content. Consider creating a podcast as part of your content marketing strategy. What could you talk about? What kind of show would you produce?

Email Newsletters

Email newsletters are a great way to keep in touch with your customers. In fact, email marketing is one of the most effective ways for companies to build relationships with their current and potential customers. It’s easy, affordable and has a high engagement rate! Plus, it can be scaled up or down depending on the size of your company. If you’re just starting out, try sending a newsletter every month or so. Once you have some loyal subscribers, you might increase frequency by sending them every week.


Content marketing has become an essential tool for any small business looking to grow. By following these simple steps, your company will be well on its way to success. Now that you have a few new ideas in mind, get out there and make some content! You can do it by blogging about your industry expertise, giving tips on social media usage, or talking about the newest trends in your niche. No matter what type of business you are running, content is king so go ahead and get started with these 5 ways to boost your small business with content marketing today!

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